||55th JAA Advertising Awards A Competition Evaluated by Consumers /
59th Japan Magazine Advertising Awards
Dates: Friday, March 3, 2017 to Saturday, March 25, 2017
Organized by the Yoshida Hideo Memorial Foundation
the Japan Advertisers Association Inc.
the Japan Magazine Advertising Association
Supported by Dentsu
Ad Museum Tokyo presents a variety of new award-winning advertisements from Japan and the world throughout the year.
This exhibit features the prizewinning works from the “55th JAA Advertising Awards A Competition Evaluated by Consumers,” sponsored by the Japan Advertisers Association Inc., and the “59th Japan Magazine Advertising Awards,” sponsored by the Japan Magazine Advertising Association.
Both awards boast histories going back over half a century, recognizing advertising works from their unique perspectives over many years, selecting advertisements through an assessment of their roles and values based on the viewpoints of consumers and readers.
The JAA Advertising Awards put particular emphasis on the basic point that consumers as the receivers of advertisements select the award-winners from works submitted by the producers thereof, that is advertisers, media, and advertising companies. The evaluation this year focused on “creative work which draws you in before you know it” and “empathic instant-purchase behavior” to select the most “emotionally resonant advertisements” of the year.
Likewise, the Japan Magazine Advertising Awards receive submissions from a wide range of advertisements including tie-up ads and multi-ads making ideal use of the target media ability characteristic of magazines to focus on a specific set of readers; seen through the eyes of judges from a variety of industries who have selected superb works of advertising for the awards. Magazine advertisements are a mirror of the times, providing readers with entertaining and useful detailed information on lifestyles. Through the award-winning works, we hope that you will understand the ideas, rich expressive ability, and superb creativity of magazine advertisements, seeing magazine culture and its deep connections to readers.
Ad Museum Tokyo presents these two advertising award exhibitions simultaneously in order to provide a view of “superb advertisements selected from consumer perspectives” and “magazine advertisements judged from readers’ viewpoints,” bringing stimulating, entertaining advertising works to your attention.
Toyoko Mori, Executive Director
Advertising Museum Tokyo
The Japan Magazine Advertising Awards, sponsored by the Japan Magazine Advertising Association, are presented yearly to the sponsors and creators of magazine advertisements which have demonstrated superior planning and technique. First presented in 1958, this year will be the 59th ceremony.
Submissions from member magazine companies this year total some 3,580 works, of which 15 received Gold Awards, 15 Silver Awards, and one the Special Award of the Management Committee for a total of 31 prizewinners. Among these, the Minister of Economy, Trade and Industry Award went to Mazda Inc. and the Best Award to Shiseido Inc. (November 5th is “Magazine Advertising Day”). This exhibition includes the prize-winning works as well as works from the past 58 years, available at audiovisual terminals.
“Magazine advertisements” are a mirror of the times, providing readers with entertaining and useful detailed information on lifestyles. Through these works, we hope that you will understand the rich expressive ability and superb functionality of magazine advertisements, savoring the attractions of magazines with their deep connections to readers and the contributions made to society by magazine culture.
Japan Magazine Advertising Association
As the communication method between corporations and consumers, advertisements confer vitality on consumers, promote economic development, and make themselves essential to life in society and its creation of culture. The JAA Advertising Awards, by recognizing superb advertisements from the ordinary person’s point of view, are intended to explore methods of communication suited to the times and to contribute to the healthy development of advertising.
Through this exhibition, we hope to confer a sense that the advertisements one encounters without thinking about them in daily life are in fact a source of information closely bound up with everyday life as well as a social presence creating new trends and cultures. Enjoy the excellent advertisements selected through stringent evaluation by a panel of consumer judges.
Japan Advertisers Association Inc.
Consumer Committee Chairman